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Digital Product Manager - Website Development

Edina, MN

Posted: 07/09/2019 Industry: Marketing Job Number: 00005XXD
TRS Consulting & Executive Search is supporting an Edina company in its search for a Digital Product Manager. This is a permanent role within a supportive, fun and flexible work environment that values innovation, creativity and new ideas. Management and leadership are accessible and encourage input from employees and uphold the core values of honesty, integrity and commitment. This is a Top 150 Workplace, offering excellent salary, benefits, and opportunity for growth.

The Product Manager will be responsible for the execution and delivery of website enhancements, features and digital properties. This role will work to define, manage and deliver on product priorities, aligned to the company's growth strategy and vision.

The ideal Product Manager will be a key point of contact on the web team, working closely with development teams, UX/UI designers, content and business stakeholders to deliver on priorities, ensure successful rollout and inform the future of our digital products. Digital products of focus include the company website, team pages, and a mobile app.


Manage Website Development and Enhancement Projects:
Work cross-functionally to define and write user requirements
Coordinate product efforts among external vendors and internal resources
Attend agile ceremonies to keep development focused and on track, sign off on completed work and hold team accountable to timelines and scope
Support product production and delivery, ensuring that priorities, schedules, budget and business goals and deadlines are met
Triage and prioritize bug fixes
Manage and prioritize product backlog
Facilitate product roll out and communication strategies
Analyze website analytics and report on metrics to stakeholders

Collaborate with Primary Stakeholders and Conduct User Research to Define Strategy, Develop Concepts and Inform Product Roadmaps:
Collaborate with internal departments to develop new product initiatives
Conduct consumer usability testing via
Collect and share user feedback with scrum team and steering committee
Conduct market research and competitive analysis
Facilitate ideas portal to analyze and advance enhancement requests from consumers, agents and stakeholders

Support Website Tagging and Success Metrics:
Define KPIs and analytics requirements for web development projects
Test tagging functionality via Google Tag Manager
Create data dashboards to report on key metrics pre- and post-release


Bachelor's degree in marketing, IT, computer science, business or related field; or equivalent knowledge and experience
5-7 years' experience developing and defining digital solutions on a fast-paced website or technology team
3+ years' experience working as a product owner/manager or business analyst
Proven ability to translate customer requirements and feedback into effective online experiences, including story writing and managing sprints
Current or recent experience working within an Agile development methodology
Experience and understanding of the software development cycle, design, research and web analytics
Proven ability to prioritize and identify critical paths to meet deadlines, given many stakeholder inputs and variables
Proven ability to influence cross-functional teams
Experience with various CMSs


Solid understanding of customer-facing website user experiences
Understanding of website development components: information architecture, HTML, CSS JavaScript, etc.
Strong technical aptitude and fluency
Excellent project management skills
Desire to stay on top of emerging industry trends and new technologies
Confident presentation and thought-leadership skills
Familiarity with Aha!, or similar product roadmapping software
Working knowledge of Jira, or similar
Intermediate Google Analytics skills, Familiarity with Google Tag Manager and Google Data Studio preferred
Working knowledge of Applause, or similar QA tool, preferred

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